Twitch is one of the most popular platforms today, especially for people who like video games. There are thousands of streamers uploading content playing games of all kinds, both new and old, so we can always find the perfect channel for us.
But not only that, developers and publishers have also joined streams as a window from which to show how their games look, what new developments are coming up or interviews with relevant people in the industry.
And in the end, the great attraction of Twitch is that it is a direct communication channel – and direct – with your community.
You can talk and interact with them “face to face”, in a much more natural and friendly way. For players and fans that’s great, because they can meet the team behind their favorite games, exchange impressions and learn a little more about development. But it’s also great for developers themselves, as they can build a strong and lasting bond with players and collect valuable feedback for their projects.
At Abylight we were already streaming in this sense, but since August we began to build a strategy to be able to offer interesting, varied and above all fun content.
What do we want to achieve
- We want the gaming community to discover us and get to know our catalog. Our games span all platforms, prices, and genres, so you can always find a game that grabs your attention.
- Keep our community informed and updated: we will tell you everything we are doing in Abylight every week.
- Call the attention of the players so that they do not miss our latest news.
- Enter our team of developers so that our community knows who is behind Abylight.
- Provide interesting information about the video game industry that can inspire developers and gamers.
How we want to do it
- Playing our games. Hey We love playing as much as our community, too, and what better way to do that than by playing our own projects.
- Reviewing the highlights of the week in each stream: releases, updates, patches, events …
- We want communication to always be direct and natural, which is why we encourage the community to join our Discord channel .
- Thematic streams that mix games to have a good time with the people of our team and the community.
- Teaching the development process of our games exclusively for our fans.
- Interviews with other developers in the sector.
- Talks with different roles of the Abylight team to learn more about their work, trajectory and inspiration that can help other professionals or students.
What categories have we created to make these streams
- Irina Plays: Irina, from the Abylight Marketing team, plays one of our games, like Maldita Castilla EX or Hyper Light Drifter .
- Funny History about Video Games: Irina, from the Abylight Marketing team, tells us anecdotes and curious and funny events in the history of video games throughout the years.
- True or False: A fun game in which Irina, Marketing Manager at Abylight, asks a team member questions about their role that can be true or false. It is one of the best ways for the community to get to know each member more and ask their questions about different roles, as a 3D artist or QA tester.
- Art-astic!: Streams focused on talking to the Abylight art team and showcasing some of their latest work.
- Road to Game: How to manage an indie game project from start to finish from the Director / Producer point of view.
We are already seeing how the community grows little by little each week and we are delighted to be able to spend these fun and rewarding times. We hope to continue seeing new faces in the coming months and to be able to build a healthy community that makes us all learn new things equally, but above all to be able to share and enjoy what we like the most together: video games.
We invite you all to join our streams every Tuesday and Thursday starting at 18:00 CET on twitch.tv/abylight and to continue our conversations on our Discord channel . There is always time to share our thoughts!